Over the past two months, amorettam has embarked on a reflective journey, seeking to realign our efforts with consumer needs and aspirations. This introspection led us back to the drawing board to assess our products and ingredients meticulously. Realizing that improvement is a perpetual pursuit, we have committed to enhancing our product development, branding, and packaging strategies. By doing so, we’re not only honouring our commitment to quality but also pledging to propel our brand into new realms of innovation and consumer connection.
In our ongoing collaboration with Karli from the Karli Beverley Collection, we have endeavoured to enrich the visual depth of our product imagery. These last two months have been a harmonious dance of creativity and precision to bring forth photography that showcases the essence of our ingredients. We anticipate that these striking images will resonate deeply with our consumers, sparking inspiration and appreciation for the natural treasures that comprise each of our carefully formulated products.
As we reinvent our travel-sized offerings, we’re delighted to announce the upcoming release of our Nourishing Minipacks. Perfect companions for any journey, these products, crafted with native botanical extracts and oils, deliver essential hydration and protection to the skin. Among our innovations is the Grapefruit Floral Water, a refreshing and naturally balancing facial spritz that promises to be a favourite in combating midday lag, especially when chilled during warmer months.
Recognizing the diverse needs of our consumers, we have refined and renamed our hair elixir to a “scalp therapy” to better reflect its calming and antiseptic properties. Enhanced with Mountain Pepper Berry and Chamomile, this formulation is rich in rutin, quercetin, and amino acids, promising not only to nourish the scalp but also to enhance overall skincare. This change is a testament to our dedication to both innovative product development and the holistic wellbeing of our consumers.